Client—
Fruttimo

Year—
2017

Services—
Packaging design

About the project

Our art director Yana Gurskaya, working in the field of visual identities, participated in the CZECHDESIGN competition for creating a new package for the limited edition of Fruttimo, which is created by combining the water of Aquila and the Granini juice.

Yana has won the first prize. The winning proposal is called Aquarelle. Yana used watercolors to evoke water and juice. The minimalist design easily adds to the unobtrusive shape of the bottle.
The jury appreciated the perfectly solved lack of space on the label, the connection of the graphic design with the lettering creating clean, subtle design.

“Here is the best mixing of juice with water” the author of the bottle Fruttimo and one of the jurors Marek Mikovec summarized.
“It stands out on the shelf, there is something delicate hand-made behind it. The white color of the sleeve is pure, elegant and luxurious,” said Peter Schenk, marketing director of Karlovy Vary’s mineral waters and one of the jurors.

CZECHDESIGN, FRUTTIMO, AQUILA, KMV.