for a contest


Visual Identity, Marketing

About project

Blacktag took place in the Czechdesign competition to create Visual Identity for a national gallery. The GHMP visual identity builds on the idea of uniqueness of the gallery compared to other exhibition venues in Prague. We want a target group to say that the GHMP is the largest and most important gallery in Prague.
Following this we created a symbol that represents for whole city symbol gallery – capital letter G. We want to achieve
the influence effect of the letter G on the audience, such as the letter M for the metro. Letter G is a separate symbol that plays the primary role in visual identity.
The secondary role in the design plays the letters “HMP” as abbreviation for “the capital of Prague”. Their size is given by half the length the outer vertical sides of the letter “G”. The size of the explanatory label, which closes the logo, is another half of the outer vertical side of the letter “G”.
Letter G could serve as an inspiration for the gallery’s communication campaign.
As a versatile poster template, we chose a frame in which outline the logo GHMP, which can be placed anywhere on the frame as required by the poster.
 The template system builds on the frame structure of the information to the individual exhibitions. This simple system helps to unify the visual style of posters.